The official ensemble worn by the Real Madrid Football Club during the 2017-2018 season comprised a jersey, shorts, and socks, each bearing the club’s iconic crest and sponsor logos. This attire served as the team’s visual representation on the field of play and was commercially available to supporters.
The apparel held significance as it coincided with a period of sustained success for the club, including Champions League triumphs. Furthermore, the design and aesthetics contributed to the club’s brand identity and generated substantial revenue through merchandise sales. The specific color schemes and design elements reflected the club’s heritage and aspirations.
The following sections will delve into the specific design features, manufacturer details, variations, and the broader cultural impact of this particular sporting garment.
1. Adidas
The presence of Adidas on the Real Madrid kit for the 2017-18 season was not merely a branding exercise; it represented a deep-rooted partnership cultivated over decades. The German sportswear giant’s involvement ensured a certain standard of material quality, technological innovation, and design aesthetic. Adidas’s role wasn’t just superficial; it influenced the very fabric of the team’s visual identity. The performance of the players on the field was, in a subtle but tangible way, connected to the design and construction of the kit provided by Adidas. The lightweight, breathable fabrics were designed to wick away moisture, offering a competitive advantage during intense matches.
The relationship’s impact extended beyond mere functionality. Adidas leveraged its association with Real Madrid to launch marketing campaigns, further amplifying the club’s global reach. The “real madrid fc kit 2017 18,” bearing both the club crest and the Adidas logo, became a symbol of sporting excellence and style. Each stitch, each carefully placed stripe, represented not only the club’s history but also Adidas’s commitment to innovation in sportswear. This collaboration was pivotal in driving revenue and solidifying Real Madrid’s status as a global brand.
In essence, the link between Adidas and the specific kit from that season epitomized a successful synergy between sport and business. The quality and design driven by Adidas played a part in the team’s on-field success, while the kit itself became a valuable commercial asset. This union illustrated the potent force of strategic partnerships in professional sports.
2. White
White, the canvas upon which Real Madrid’s victories are painted, is not merely a color choice on the 2017-18 kit. It is a legacy, a tradition stretching back to the club’s very foundation. The pristine hue represents a blank slate, a constant renewal with each season, promising a fresh opportunity to etch new triumphs into the annals of football history. The starkness of white is a deliberate contrast to the vibrant emotions swirling within the stadium, a visual anchor that grounds the team in its identity. It is the visual embodiment of madridismo, a relentless pursuit of excellence.
The decision to maintain white as the dominant color directly influences the perceived image of the club. It communicates purity of intent, a dedication to fair play (though not always perfectly adhered to, as with any team), and a sense of inherent superiority. The “real madrid fc kit 2017 18,” swathed in white, becomes a symbol of ambition, worn by players striving to uphold the club’s storied past. Consider the psychological impact on opponents: facing a team clad in immaculate white can be subtly intimidating, a visual reminder of the challenges ahead. Moreover, the white canvas allows sponsors’ logos and other design elements to stand out, maximizing their visibility and contributing to the club’s commercial success. The color white on the ensemble isn’t a passive design choice; it’s an active component in the club’s branding and strategy.
In summary, the seemingly simple choice of white for the kit carries layers of significance. It evokes history, impacts psychology, and enhances commercial viability. It’s a crucial element of the kit’s overall impact, resonating with fans and shaping the perception of Real Madrid on a global scale. While styles and sponsorships may change, the foundational presence of white remains, a constant amidst the evolving landscape of modern football.
3. Emirates
The name “Emirates” emblazoned across the chest of the “real madrid fc kit 2017 18” is more than a corporate logo; it is a testament to the globalization of football and the strategic partnerships that underpin its financial might. The airline’s presence represents a significant investment, a deliberate alignment of brands seeking to amplify their reach on a global stage. Its presence is the result of calculated decisions and long-term vision.
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Brand Visibility and Global Reach
The prominent display of “Emirates” on the kit ensured that the airline’s brand was seen by millions of viewers worldwide during matches, news coverage, and through merchandise sales. This association provided unparalleled visibility in key markets and strengthened Emirates’ brand recognition as a global leader in air travel. The financial commitment reflected the strategic value placed on this level of exposure.
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Financial Investment and Club Stability
The sponsorship deal provided Real Madrid with a substantial financial injection, contributing to the club’s ability to attract top talent, invest in infrastructure, and maintain its competitive edge. This financial stability allowed the club to pursue its sporting ambitions and maintain its position as one of the world’s elite football teams. The presence of such a lucrative sponsorship reassured fans and stakeholders alike.
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Symbolic Association with Success
By associating with a club known for its consistent success, Emirates aligned its brand with qualities such as excellence, ambition, and achievement. This association subtly enhanced the airline’s reputation and resonated with consumers who aspired to these same qualities. The kit, therefore, became a wearable symbol of this mutually beneficial relationship.
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Marketing and Fan Engagement
The partnership between Emirates and Real Madrid extended beyond mere logo placement. It involved joint marketing initiatives, fan engagement activities, and travel-related promotions. These activities enhanced the fan experience, fostered loyalty, and further integrated the two brands into the fabric of the footballing world. The airline became an integral part of the club’s identity for many supporters.
Ultimately, the presence of “Emirates” on the “real madrid fc kit 2017 18” signifies the complex interplay between sport, finance, and global branding. It’s a relationship built on mutual benefit, where both the football club and the airline leveraged each other’s strengths to achieve their respective goals. The kit itself becomes a canvas showcasing this powerful partnership, reminding fans of the forces that shape the modern game.
4. Champions
The word “Champions,” often subtly integrated or explicitly displayed on aspects of the “real madrid fc kit 2017 18,” carries a weight far exceeding mere typography. It represents the culmination of relentless effort, strategic prowess, and, at times, sheer good fortune. The association between the team and the title of “Champions” is inextricable, woven into the very fabric of the club’s identity.
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Badge of Honor
Following a Champions League victory, a special badge, a symbol of the triumph, is often affixed to the subsequent season’s kit. In the context of the “real madrid fc kit 2017 18,” this badge, if present, served as a visual reminder of the preceding season’s European conquest. This wasn’t merely decoration; it was a declaration of supremacy, a challenge thrown down to every opponent.
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Psychological Impact
The presence of the “Champions” designation, even subtly, can have a powerful psychological impact, both on the wearers and their adversaries. For the Real Madrid players, it serves as a constant reminder of the standards expected of them. For opposing teams, it represents a daunting challenge, a hurdle to overcome in their own pursuit of glory. This unspoken element of pressure and expectation is a tangible force on the pitch.
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Merchandising and Brand Value
The status of “Champions” significantly enhances the marketability of the club’s merchandise. The “real madrid fc kit 2017 18,” associated with a period of championship victories, becomes a coveted item for fans worldwide. The added prestige translates into increased sales and further solidifies the club’s financial strength. This cycle of success and commercial viability is a hallmark of elite sporting organizations.
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Echoes of Past Glory
The word “Champions,” when linked to the “real madrid fc kit 2017 18,” invokes the echoes of past triumphs. It connects the present team with the legends of the club’s history, creating a sense of continuity and tradition. Each time a player dons the kit, they are not merely wearing a uniform; they are carrying the weight of expectation and the responsibility of upholding a legacy.
The “real madrid fc kit 2017 18,” therefore, is not simply a piece of sportswear. It is a symbol imbued with meaning, a representation of the club’s ambition and its unwavering pursuit of championships. The presence, explicit or implied, of the word “Champions” amplifies this symbolism, transforming the kit into a tangible embodiment of the club’s relentless quest for victory. The visual impact of the kit is tied inextricably to what “Champions” represents.
5. Iconic
The designation “iconic,” when applied to the “real madrid fc kit 2017 18,” transcends mere aesthetic appeal. It speaks to a confluence of factors: the club’s storied history, the kit’s design elements, and the moments of glory witnessed while players wore it. Consider, for instance, the image of Cristiano Ronaldo, clad in that season’s white jersey, celebrating a Champions League goal. That single frame, replicated across countless media platforms, cemented the kit’s place in the collective memory of football fans worldwide. The kit became intertwined with specific memories. Its design, though perhaps not drastically different from previous iterations, became associated with a period of sustained success, thus elevating its status. It became shorthand for a winning mentality and European dominance.
The “iconic” nature of the “real madrid fc kit 2017 18” is further reinforced by its enduring presence in popular culture. It appears in video games, films, and countless fan-created artworks. Replicas and vintage versions of the kit continue to command high prices in the collectors’ market. This sustained demand speaks to its enduring appeal and its ability to resonate with multiple generations of football enthusiasts. The kits became a tangible representation of the club. The commercial aspect is also important. The sale of kits, particularly those deemed “iconic,” generates substantial revenue, further solidifying the club’s financial standing.
Ultimately, the “real madrid fc kit 2017 18” achieved “iconic” status not solely through design innovation, but through its association with moments of triumph and its sustained presence in the cultural landscape. It serves as a case study in how a simple garment can become a powerful symbol, embodying the values and aspirations of a global sporting institution. It’s a testament to the power of association, where victories on the field translate into lasting cultural significance off it.
6. Polyester
The threads composing the “real madrid fc kit 2017 18,” though seemingly insignificant on their own, held the key to the garment’s performance and durability. These threads were, in large part, polyester, a synthetic fiber chosen not for its romantic appeal, but for its practical virtues. Consider the demands placed upon a footballer’s attire: constant motion, exposure to the elements, and the rigors of repeated washing. Cotton, the fabric of a bygone era, would wilt under such pressure. Polyester, however, offered resilience, a capacity to retain its shape and color even after countless cycles of use. Its inherent strength ensured the kit could withstand the physical demands of professional football.
The decision to incorporate polyester into the “real madrid fc kit 2017 18” was not simply about durability; it was also about performance. Polyester’s ability to wick away moisture, drawing sweat away from the skin, contributed to player comfort. This seemingly minor detail could have a significant impact during a grueling match, allowing athletes to maintain peak performance for longer periods. Furthermore, polyester allowed for the incorporation of performance-enhancing features, such as strategically placed mesh panels for increased ventilation. These design elements, seamlessly integrated into the fabric, demonstrated how material science directly influenced athletic performance. Each yarn played a role in wicking away moisture from the athlete.
In essence, the utilization of polyester in the kit epitomizes the blend of tradition and technology that defines modern football. While the iconic white color and the club crest evoke a rich history, the underlying fabric speaks to the advancements that enable athletes to perform at their best. The humble polyester thread, therefore, is an unsung hero, a silent contributor to the successes witnessed on the pitch. It provided the foundation from which the players could perform.
7. Authentic
The pursuit of “Authentic” in the realm of football memorabilia leads directly to the “real madrid fc kit 2017 18.” To possess an authentic version is to hold a tangible connection to the players, the stadium, and the moments of triumph that defined that season. But what truly distinguishes an “authentic” kit from its replicas?
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Material Fidelity
An authentic iteration of the ensemble mirrored the precise materials employed in the kits issued to the players themselves. This extended beyond mere visual similarity; it encompassed fabric weight, breathability, and moisture-wicking capabilities. Each thread was carefully calibrated to provide peak performance on the field. The stitching patterns were also identical. An imitation might mimic the color, but it could never replicate the feel against the skin, the way it moved with the body during a sprint. This fabric fidelity is key.
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Official Markings and Badges
The presence of official badges, sponsor logos, and identification tags, precisely positioned and rendered, constituted another hallmark of authenticity. These markings, often meticulously applied using specialized techniques, were subject to rigorous quality control. A counterfeit might attempt to replicate these details, but closer inspection would reveal inconsistencies in color, size, or placement. The official emblems are vital.
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Source Verification
Authenticity often hinged on provenance. The “real madrid fc kit 2017 18” acquired directly from official club stores or authorized retailers carried an inherent guarantee of genuineness. These sources maintained a direct link to the manufacturer, ensuring the integrity of the product. Kits purchased from unofficial vendors, flea markets, or online marketplaces, on the other hand, carried a higher risk of being counterfeit. Verification is always recommended.
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Player-Issued Variations
The most coveted examples of authentic attire are those issued directly to players. These versions often featured subtle modifications tailored to individual preferences, such as adjusted sleeve lengths or personalized embroidery. The presence of these unique characteristics served as further validation of their authenticity, elevating their value among collectors. Details can tell the truth.
The desire for an “authentic” “real madrid fc kit 2017 18” stemmed from a yearning to possess more than just a piece of fabric. It represented a desire to own a fragment of the club’s history, a tangible connection to the players and the moments that defined that season. In the realm of sports memorabilia, authenticity transcended mere replication; it embodied a sense of belonging and a celebration of the beautiful game.
8. Long-sleeved
The availability of a long-sleeved variant of the “real madrid fc kit 2017 18” was more than a mere stylistic option; it was a nod to tradition, a consideration for climate, and a subtle expression of individual player preference. The crisp Madrid air, particularly during the autumn and winter months, demanded a garment offering greater coverage. For certain players, the long sleeves were not about warmth alone. Some players feel more complete with their long sleeved kit.
Consider the goalkeeper, often exposed to the elements for the entirety of a match. A long-sleeved kit provided an extra layer of protection against the cold, ensuring optimal focus and dexterity. Think also of players with a preference for a more traditional aesthetic, harking back to a time when long sleeves were the norm, a visual link to the legends of the past. For these individuals, the long-sleeved option represented a connection to the history of the sport, a subtle rebellion against the increasingly streamlined designs of modern football attire. Some found it to be more professional.
Ultimately, the existence of the long-sleeved “real madrid fc kit 2017 18” speaks to the complexities of catering to a diverse range of needs and preferences within a global sporting organization. It served as a reminder that even seemingly minor design choices can carry significant weight, reflecting tradition, practicality, and the individuality of the players who don the famous white jersey. The choice to have a long-sleeved version shows that they were considerate of the preferences of the wearer.
9. Retail
The story of the “real madrid fc kit 2017 18” does not conclude on the hallowed turf of the Santiago Bernabu. Its narrative extends into the bustling avenues of global commerce, where the retail sector assumes a pivotal role. It is within the confines of official club stores, sprawling sporting goods emporiums, and even modest online marketplaces that the kit transcends its function as mere athletic apparel, transforming into a tangible symbol of allegiance and aspiration. The retail landscape, therefore, becomes the stage upon which the enduring allure of the club is actively cultivated and commercially realized. The journey of kit from the pitch to the store is a study in brand management and global reach.
Consider the intricate network of suppliers, distributors, and retailers that collaborate to ensure the “real madrid fc kit 2017 18” reaches its intended audience. From the meticulous quality control checks at the manufacturing facility to the strategically placed displays within flagship stores, each step is carefully orchestrated to maximize sales and reinforce brand prestige. The scarcity of limited-edition versions, often released exclusively through select retail channels, further fuels consumer demand, transforming the acquisition of the kit into a competitive pursuit. The retail price point, meticulously calculated to balance accessibility and profitability, reflects the perceived value of the brand and the unwavering loyalty of its fan base. The commercial success of a football kit rests heavily on its effective retail distribution. The retail store became more than just a shop to purchase the kit. It became an extension of the club brand.
In summation, the connection between retail and the “real madrid fc kit 2017 18” underscores the inseparable relationship between sporting achievement and commercial enterprise. The retail sector serves as the vital conduit through which the passion and fervor generated on the football field are translated into tangible economic value. The ability of the club to cultivate and maintain a robust retail presence is, therefore, a critical determinant of its long-term financial success and its enduring relevance in the hearts and minds of its global following. It provided access to all those that support Real Madrid.
Frequently Asked Questions About the Real Madrid FC Kit 2017-18
Many questions inevitably arise concerning an item of such significance as the official ensemble. This section aims to address some of the most persistent inquiries, providing clarity and context to those seeking a deeper understanding of this particular sporting garment.
Question 1: What were the primary design elements that distinguished the “real madrid fc kit 2017 18” from previous seasons?
The ensemble retained the club’s traditional white base but incorporated subtle design refinements. The Adidas three-stripe motif was shifted from the sleeves to the sides of the jersey. A buttoned collar introduced a touch of classic elegance, while the Emirates sponsor logo remained prominently displayed. The shade of blue used for accents and trim was also subtly altered compared to prior years.
Question 2: Were there different versions of the kit available for purchase, and if so, what differentiated them?
Indeed, the kit was offered in multiple versions. An “authentic” version, mirroring the specifications worn by the players, featured a slimmer fit and performance-enhancing fabric technology. A “replica” version, designed for broader consumer appeal, offered a more relaxed fit and a lower price point. Training kits and other variations were also available, catering to diverse needs and budgets.
Question 3: How can one verify the authenticity of a “real madrid fc kit 2017 18” purchased from a reseller?
Determining authenticity necessitates careful scrutiny. Examine the quality of the fabric, stitching, and printing. Verify the presence of official Adidas and Real Madrid markings, paying close attention to details such as font and placement. Compare the kit to official images and descriptions. When in doubt, seek the opinion of a knowledgeable collector or authentication service.
Question 4: What factors contributed to the retail price of the “real madrid fc kit 2017 18”?
The retail price reflected a confluence of factors, including manufacturing costs, licensing fees, marketing expenses, and the perceived value of the Real Madrid brand. The technology incorporated into the “authentic” version commanded a premium, while the demand for the kit in various global markets also influenced pricing strategies.
Question 5: Did the team wear different versions of the kit for specific competitions or matches?
While the primary home kit remained consistent, variations were sometimes introduced for specific competitions, such as the Champions League. These variations might feature unique badging, embroidery, or design elements commemorating a particular event or achievement. These changes were always officially sanctioned.
Question 6: Where can one still acquire a “real madrid fc kit 2017 18” today, given that it is no longer in production?
Acquiring this particular ensemble now typically involves exploring secondary markets, such as online auction sites, vintage sportswear retailers, and collector communities. Prices may vary significantly depending on condition, authenticity, and rarity. Exercise caution and conduct thorough research before making a purchase.
These questions represent just a fraction of the inquiries surrounding the kit. Nevertheless, they offer a glimpse into the enduring fascination with this piece of sporting history.
The following section will delve into the cultural impact and legacy.
Navigating the World of the “real madrid fc kit 2017 18”
The acquisition of a seemingly simple garment can transform into a complex endeavor. These tips serve as a guide through the often treacherous terrain of vintage sportswear, ensuring a rewarding and informed collecting experience.
Tip 1: Seek Knowledge, Not Just Nostalgia: Memories alone cannot authenticate a garment. Immerse in the details: stitching patterns, fabric composition, official markings. A seasoned collector understands that a photograph is not enough. Verify claims by the right people.
Tip 2: The Devil Resides in the Details: Counterfeiters thrive on approximation. Observe the subtle nuances: the precise font of the sponsor logo, the spacing between Adidas stripes, the texture of the fabric. These small discrepancies often betray a fraudulent creation. Look at many examples.
Tip 3: Question the Improbable Bargain: The “real madrid fc kit 2017 18,” particularly in authentic, player-issued condition, commands a significant premium. A price that seems too good to be true is, more often than not, precisely that. Greed clouds judgment; proceed with caution.
Tip 4: Cultivate a Network of Experts: The world of vintage sportswear is populated by seasoned collectors, knowledgeable retailers, and passionate enthusiasts. Seek their guidance. Their collective wisdom can be invaluable in navigating the complexities of authenticity and value. Look for verifiable sources.
Tip 5: Demand Transparency, Not Just Promises: Insist on clear and verifiable provenance. Request detailed photographs, historical documentation, and guarantees of authenticity from the seller. A reputable vendor welcomes scrutiny; a dishonest one deflects and evades. Always get everything in writing.
Tip 6: Preserve with Care, Not Neglect: Once acquired, the “real madrid fc kit 2017 18” demands respectful preservation. Store it away from direct sunlight, moisture, and extreme temperatures. Handle it with clean hands. Consider professional cleaning and conservation services to ensure its longevity. Care is essential.
Tip 7: Embrace the Journey, Not Just the Destination: The pursuit of the “real madrid fc kit 2017 18” is not merely about acquiring a piece of fabric. It is about immersing in the history of the club, connecting with fellow enthusiasts, and sharing a passion for the beautiful game. The experience is just as valuable.
By adhering to these principles, one can navigate the complexities of acquiring the sought-after “real madrid fc kit 2017 18.” This knowledge, diligence, and a healthy dose of skepticism can transform a seemingly simple transaction into a rewarding experience, preserving the legacy of football.
The next section will bring this exploration to a close.
Enduring Legacy
The preceding exploration has traversed the multifaceted world surrounding the “real madrid fc kit 2017 18.” From its design origins and manufacturing intricacies to its retail presence and cultural significance, the analysis has sought to illuminate the various threads that contribute to its enduring appeal. The kit, more than mere sportswear, served as a symbol of a club’s identity, aspirations, and achievements during a specific period in its storied history.
As seasons pass and new kits emerge, the ensemble from 2017-18 will recede further into the annals of football history. Yet, its memory will persist among devoted fans, collectors, and those who appreciate the intersection of sport, fashion, and cultural expression. The “real madrid fc kit 2017 18” remains a tangible reminder of a specific chapter in the Real Madrid narrative, a testament to the enduring power of sport to unite, inspire, and evoke lasting memories.
