The subject matter centers on narratives within the manga medium that typically involve a female protagonist, often characterized initially as marginalized or undervalued (“trash princess”), who experiences reincarnation or transmigration into a different life or timeline. This second chance provides an opportunity to overcome past hardships, redefine her social standing, and often, seek romantic fulfillment or enact revenge against those who wronged her in the previous existence.
Such stories resonate with readers due to their themes of redemption, empowerment, and the exploration of alternate realities. The genre provides an escape into worlds where characters can rewrite their destinies and challenge societal norms. The historical context can be traced to the broader isekai and reincarnation trends within Japanese popular culture, which have gained significant international traction and commercial success.