These intensely flavored confections deliver a powerful pucker-inducing experience. The combination of extreme tartness and a specific berry flavor profile creates a distinctive sensory experience. These products are often characterized by a vibrant blue hue, resulting from added coloring agents. Consumption elicits a sharp, immediate sour sensation, followed by the sweet and fruity taste of the intended berry.
The appeal of such treats stems from the novelty of the heightened sour sensation, contrasting with the sweetness expected from typical confectionery. This provides a stimulating and often entertaining experience for consumers. These items have gained popularity, particularly among younger demographics, who often share the experience and reactions through social media and word-of-mouth.