The role encompasses overseeing all online sales activities within a vehicle retail environment. This position typically involves managing a team of sales representatives who handle inquiries, provide information, and guide customers through the purchasing process via digital channels. For example, the individual might be responsible for ensuring prompt responses to online leads, managing online inventory listings, and implementing digital marketing strategies to attract potential buyers.
This function is critical to modern automotive sales due to the increasing prevalence of online research and shopping by consumers. Efficient management of the online sales process can significantly increase sales volume and improve customer satisfaction. Historically, dealerships relied heavily on foot traffic; however, the internet has become the primary source of leads, making effective online management crucial for maintaining competitiveness and profitability.
