A program offered by Nissan to its employees and their eligible relatives and friends, provides the opportunity to purchase or lease new Nissan vehicles at a pre-negotiated discount below the Manufacturer’s Suggested Retail Price (MSRP). This generally includes most Nissan models, subject to certain restrictions based on availability and specific program guidelines.
This incentive can lead to significant savings compared to standard retail transactions. It fosters employee morale, potentially increasing brand loyalty and serving as a valuable employee benefit. Historically, automotive manufacturers have implemented similar programs to boost sales volume and leverage the influence of their workforce as brand ambassadors.
