The phrase describes a promotional event held at Ace Hardware stores, often in the evening, targeting a female demographic. These events typically feature demonstrations, workshops, special discounts, and refreshments, all tailored towards home improvement and DIY projects relevant to women. For example, a store might offer a workshop on painting techniques, gardening tips, or basic home repairs, coupled with exclusive savings on related merchandise.
Such events serve multiple purposes. They foster a sense of community among female customers, providing a welcoming and supportive environment for learning new skills and gaining confidence in tackling home improvement tasks. They also offer a valuable marketing opportunity for Ace Hardware, increasing brand awareness and customer loyalty. Historically, these events address a gap in the traditional hardware store experience, which may have been perceived as predominantly geared towards male clientele. This initiative helps to broaden the customer base and increase sales.
