A discounted selection of beverages and often food items, offered during a specific timeframe in establishments that traditionally serve alcoholic drinks to the public, forms a common promotional strategy. These offerings provide patrons with reduced prices, incentivizing visits during periods that are typically less busy. Examples include reduced prices on draft beers, well drinks, and appetizers between the hours of 4 PM and 7 PM.
The importance of such promotions lies in their ability to attract customers and boost revenue during off-peak hours. They contribute to a livelier atmosphere, encouraging repeat business and word-of-mouth marketing. Historically, these discounted periods originated as a means to counterbalance slower periods of trade, particularly after the traditional workday.