The availability of complimentary meals for children at Texas Roadhouse restaurants is not a standardized, nationwide promotion. Rather, it is a practice that varies depending on the specific franchise location. The offer, typically aimed at families, allows children of a certain age to receive a free meal with the purchase of an adult entre. The exact parameters of this deal, including the day of the week and eligible age range, are set by individual restaurant management.
Such promotions can be a significant draw for families dining out, potentially increasing restaurant traffic during traditionally slower periods, such as weeknights. This targeted marketing strategy aims to cultivate customer loyalty and encourage repeat business. Historically, similar initiatives have been employed by various restaurants to attract family clientele and boost overall sales volume.
