These garments, typically casual wear, derive their name from a combination of their color and intended association with maritime activities. The term suggests apparel that evokes the feeling of ocean voyages or coastal lifestyles through its aesthetic design and potentially its functional properties, such as breathability and quick-drying materials.
Their significance lies in their ability to convey a specific image or brand identity associated with leisure, adventure, and environmental consciousness. The popularity stems from their versatility as everyday wear, their use in marketing campaigns targeting ocean enthusiasts, and their potential connection to sustainable manufacturing practices aimed at protecting marine ecosystems. Historically, similar styles have been associated with nautical fashion and beach culture.
